Eyemart Express

UltraXBlu Landing Page

I was tasked with researching and creating a brand story for Eyemart Express’s answer to the rising demand for blue light lenses. I was asked to promote the distinguishing features of these new lenses, highlighting their clarity and inexpensive price point. 

From that assignment, UltraXBLU - Clear Blue Defense was born. 

Since its inception back in April 2020, UltraXBLU has rapidly become a best-selling add-on to Eyemart Express glasses.