Eyemart Express

Gifty & Thrifty

During the holiday season of 2020, Eyemart Express had a surplus of accessories that needed to be sold to make room for newer items. We were tasked with creating an enticing campaign to make people eager to buy accessories as gifts. So, I took inspiration from old school print gift guides and came up with the Gifty & Thrify Buying Guide to talk about accessories in a cute and clever way to get customers to activate. In six weeks, we sold through all of the remaining accessories and made over $40k in profit.