Eyemart Express

INNER THOUGHTS

As we moved out of the worst part of the pandemic, we were tasked with creating two new initiatives that would entice both new and returning customers to shop with Eyemart Express. We came up with two sustainable approaches that we hadn’t tried before. Instead of leaning into the promotions, we decided to lean into the customer’s experience. People always remember how you made them feel, and from that, Inner Thoughts and Life Happens were created.

TV SpotS - Inner Thoughts

In these three spots, we wanted to show our customers themselves and what they could expect when shopping at Eyemart Express. I played a lead role in the conception, creative direction, and execution of all three spots.