Eyemart Express

Back to School 2020

I crafted the voice and tone for the Eyemart Express Back to School 2020 campaign, addressing the unique challenges of students splitting their time between in-person and virtual learning. We elevated our campaign to support this hybrid learning environment by offering a free blue light lens upgrade for all youth glasses, enticing parents to choose us over competitors. This initiative ensured that students were equipped for success, whether studying at home or in the classroom.